Surge in AI Adoption Among Realtors: NAR Technology Survey 2025

September 19, 2025 - 05:04

A recent technology survey has revealed a significant shift in the real estate industry, highlighting the increasing reliance on advanced tools by realtors. The findings indicate that a remarkable 79% of agents are now utilizing eSignature technology, streamlining the transaction process and enhancing efficiency. Additionally, the survey shows that 68% of realtors have begun to incorporate artificial intelligence into their daily operations.

This growing trend underscores a broader movement within the industry towards embracing technology to better serve clients and improve overall business practices. The adoption of AI tools is particularly noteworthy, as agents leverage these innovations for tasks such as customer relationship management, market analysis, and personalized marketing strategies.

As the real estate landscape continues to evolve, it is clear that technology, especially AI, is playing a pivotal role in shaping the future of the industry. Realtors who invest in these tools are positioning themselves to remain competitive and responsive to the needs of their clients in an increasingly digital marketplace.